Strategic Planning Process

strategic mean Week 1 Keyla (Bolin, Niu) Keiser University MKT531 Marketing Management Dr. Jeff Ritter 03/09/13 Strategic plan Process Strategic preparation is refers to the development of the organizations long- margin goals and put forward into practice (Peter, 2013).Strategic planning schema is the strategy, objectives, environmental factors, it is a process almost the internal conditions and various elements integration and used to postulate the rational allocation of limited resources enterprisingness for a certain expiration of time, in order to reach the goal of the solicitude activities Some mountainous(a) effort have particular plan for next fifth years. Strategic planning digest be separate to three musical nones, the first step is to ensure the objective goals, during the attempt development, it should be meet all physical bodys of challenges that winning achieve the goal.The second step is to formulate the planning, after manger determine the goal, mana ger should consider what measures can be successfully to process the project, this is what I understannd about strategic planning. According to the requirements of the strategic planning, the characteristic about strategic planning can be summarizing by these points (Aldehayyat, & Twaissi, 2011) 1. Strategic planning scheme set broke through the traditional thinking mode which is not planning at present project, but the goals are for initiative succeeding(a) direction of planning and financial.It pays much more attention to how to adjust art environment and innovation. 2. The settings of strategic planning are often light-emitting diode by very few top management leader directly control. It doesnt like short-term business plan by a panoptic range of many people to participate in. 3. The strategic planning system is focus on the changing the external environment and innovation about enterprise, it complicated the possibility of market opportunity which is hard to control and re quires the enterprise have random and rapid response. 4.The strategic planning plan can be set with external environment, business industry structure, customer and challengers information however, the enterprise manager can understand the companionships internal standards through this process. 5. Strategic planning is a big change plan which is teeming to change the enterprise future direction. It is combine with the strategic business goals and strategic key points that will make the enterprise get comprehensive change. The famous managerialist Drucker thinks that the enterprise of top managers first precession is to formulate and implement strategy.Through the companys mission, he thought, to reflect on the basic task of the management, is to put forward such a question our company is what kind of business? It should reach to what kind of business? To this end, enterprises should develop their strategic target, strategic and plan, make decisions for the future. Clearly, this is actually the strategic planning process. From western developed countries the queen-size enterprise, the management strategy is the framework of the strategic plan system.Is not normative system, of course, also can produce excellent strategy? But, regardless of the manner, the formulation of strategic planning system is intertwined in the processes for management activities, and the strategic management plays an big guiding role. It makes enterprises at all levels of staff have been involved in the process. I. e. , the enterprise employees should participate in the formulation or carrying into action of the strategic planning system, its just them to participate in different breaker point of prevention is.Each employee in the enterprise bear the plan the worker roles at the same time, also has the characters such as organizer and commander. In this sense, the enterprise strategic planning system plays a sustained and coordinated the important role of strategic management and daily business activities, also prompted enterprise employees to form a strong cohesion and a sense of be (Robinson, & Pearce, 1988). The effective decision system of corporate strategic planning moldiness start with a strong organization.Enterprises in determining the strategic planning system, the corresponding processes must be designed so that the audit in the enterprise between various departments, as well as the correlation coefficient between their activities and planning, influence each other and mutual dependence. Generally speaking, out-of-pocket to the historical development of each enterprise, decision-making habits, thinking mode of different leaders, led to its approach in formulating strategic planning system is also ifferent. The strategic planning system of the scientific program should be determined base on the each companys actual situation. Enterprise shuffling, family shuffle ( sign) category and product print constitute the brand level, different leve ls of brand both relate to each other, and influence each other (Kraus, & Schwarz, 2006). For display case General motors, the enterprise brand, Chevrolet is general motors family brand (brand) category, and drag in (sail) is the product brand.Gm gives customers the brand association is a U. S. auto giant, a orbicular fortune viosterol companies, has a good reputation, and so on The Chevrolet brand is one of the largest brands, gms global gross revenue volume since introduced the first product in 1912, total sales has more than 100 million vehicles, market coverage to 70 countries, has a record of sales of a new car every 40 seconds. Chevrolet 2004 global sales of more than 3. million units, in the global sales of every 16 a new car is a Chevrolet, Chevrolet brand to the customers brand association is a reliable, pragmatic, intelligent and friendly, full of vitality And sail (sail) brand, convey the differentiation characteristics of the product. The three levels of brand toget her, can put enough brand messages to customers, and make customer to sail (sail) this has just set up soon products produce good brand association and brand identity. References Robinson, R. B. Pearce, j. A. (1988). plotted Patterns of Strategic Behavior and Their Relationship to Busi- ness-Unit Performance.Strategic Management Journal, 9, 43-60. Peter, J. , Donnelly, J. (2013). Marketing Management association and Skills. New York, NY McGraw-Hill. Aldehayyat, j. S. Twaissi, N. (2011). Strategic Planning and Corporate Performance Relationship in Small Business Firms Evidence from a Middle East rustic Context. International Journal of Business and Management, 6 (8), 255-263. Kraus, S. , Harms, R. , Schwarz, E. j. (2006). Strategic Planning in Smaller Enterprises New Empirical Findings. Management Research News, 29 (6), 334-344.