Determinants of Satisfaction on Smartphones Among Students (Malaysia)

A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS BY EMMANUEL PANPALAN RESEARCH PROJECT SUBMITTED IN Fulfillment OF THE REQUIREMENT FOR THE DEGREE OF DEGREE OF BA (HONS) ACCOUNTING AND FINANCE LEVEL 6/YEAR 3 IN TEESSIDE UNIVERSITY and SEGI UNIVERSITY MALAYSIA 14 DECEMBER 2012 TEESSIDE UNIVERSITY BUSINESS SCHOOL A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS UNDERGRADUATE STUDIES PROJECT REPORT CERTIFICATION 1. I affirm that the work in this Project Report is unique and has been done by me as a major aspect of my program of study. 2.I affirm that all auxiliary material has been appropriately recognized by me and referenced in this work. Signed:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Name: EMMANUEL A/L PANPALAN Date: fourteenth December 2012 Course: B. A. (HONS) IN ACCOUNTING AND FINANCE 2 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS ACKNOWL EGDEMENT Thank you is an extremely little word contrast with the help that I get for finishing this examination paper. Initially, I might want to express gratitude toward Ms. Hung Mun Siew for un-isolating time, advices, remarks and supportive gestures which actually a sponsor to perform well. God favor her works.Secondly, I might want to pass on my appreciation to my folks for being there and giving Love, asset, space, need and good help at required occasions. Thirdly, I might want to pass on my appreciation to my companions who are there for me, who I can call whenever for their guidance for satisfying this paper. Fourthly, to all respondents for my review, thank you for helping me through reacting to the study that been disseminated. In conclusion, to the Almighty God who had allowed me this chance to satisfy this errand. - Merci Beacoup-3 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTSABSTRACT Smart telephones use and deals have bomb for the time being. PDAs are relied upon to be as compelling as it will be viewed as need instead of extravagance. There are scarcely any points of interest of advanced cells one of it is remote web, intuitiveness, versatility and adaptability, besides, encourages the possible appropriation of new portable applications. In this way, it is important to know the conduct of clients and the chance of client to fulfill with their advanced cells. The motivation behind this examination is to discover what truly drives fulfillment which is handiness, understandability, convenience and happiness regarding brilliant phones.This research must be done to keep up and to climb up the utilization and deals. This exploration could be useful to industry and clients of every single advanced mobile phone innovation based businesses. In this exploration, 250 surveys will be passed to SEGI understudy to reply and the outcome will be dissected utilizing SPSS programming. 4 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMA RTPHONES AMONG STUDENTS TABLE OF CONTENTS TITLE PAGE NUMBER 1 PROJECT REPORT CERTIFICATION 2 Acknowledgment 3 ABSTRACT 4 TABLE OF CONTENTS 5 LIST OF TABLES 8 LIST OF DIAGRAMS 9 CHAPTER1 1. 1. 2 1. 3 1. 1. 5 1. 6 1. 7 INTRODUCTION Background of Study Problem articulation Motivation of Study Research Objectives Research Questions Hypotheses Significance of study 10 11 12 13 5 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 1. 8 1. 9 Structure of Dissertation Summary 14 15 CHAPTER 2. 0 2. 1 2. 2. 3 2. 4 2. 5 2. 6 2. 7 Literature Review Introduction Satisfaction Usefulness Understandability Enjoyment Ease of utilization Conceptual Framework Summary 16 17 19 21 23 25 CHAPTER 3 METHODOLOGY 3. 0 3. 1 3. 2 3. 3. 4 3. 5 3. 6 3. 7 3. 8 3. 9 3. An Introduction Research Design Research Methodology Questionnaire Design Sample Sampling Frame Data assortment Method Statistical procedure Pilot test Limitation Summary 26 27 28 30 31 32 33 34 6 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS CHAPTER 4 DATA ANALYSIS 4. 1 4. 2 4. 3 4. 4. 5 4. 6 Introduction Rate of Response Demographic Details Factor Analysis Regression Summary 35 41 50 51 CHAPTER 5. 1 5. 2 5. 3 5. 4 5. 5 APPENDIX REFERENCES ETHICAL CONCLUSION Introduction Conclusion Recommendation Reflection Summary 52 53 54 55 65 69 7A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS LIST OF TABLES Table 3. 8. 1 Table 3. 8. 2 Table 4. 2. 1 Table 4. 2. 2 Table 4. 3. 1 Table 4. 3. 2 Table 4. 3. 3 Table 4. 3. 4 Table 4. 3. 5 Table 4. 4. 1 Table 4. 4. 2 Table 4. 4. 3 Table 4. 4. 4 Table 4. 5 DESCRIPTION Case Processing Summary Reliability Statistics Case Processing Summary Reliability Statistics Gender Education Field of study Brand Age examination Correlation for Usefulness Correlation for Understandability Correlation for Enjoyment Correlation for Ease of Use Regression PAGE NUMBER 33 35 36 37 39 41 43 44 47 49 51 8A STUDY ON THE DETERMINANTS OF SATISFACTI ON ON SMARTPHONES AMONG STUDENTS LIST OF DIAGRAMS DIAGRAM 4. 3. 1 4. 3. 2 4. 3. 4. 3. 5 DESCRIPTION Gender Education Field of Study Brand PAGE NUMBER 37 39 41 42 9 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS CHAPTER 1 †INTRODUCTION This section talks about the foundation of study, Problem explanation, inspiration of study, research objective, research question, theories, centrality of study, and structure of thesis. 1. 1 †Background of study In this existence where fast isn't a word and when innovation is not, at this point an extravagance however a necessity.It is extremely significant for the producer to think of inventive plan to coordinate new mechanical world. Cell phone is required to be a vanquisher in cell phones world as the client of Smartphone application is developing step by step. The explanation advanced mobile phone is so powerful is a direct result of its capacities. As model, remote web association, intuitiveness, portability and adaptability, which additionally potential to new versatile application. Right now, the utilization of phones has raised up quickly and an intense change over past decade. PDAs at present are utilized to improve social relationships.And they have change because of time and progression of innovation. An examination shows that 43% of Australian and 17% of Malaysian are utilizing cell phone and that number is expanding quickly (Ellis 2011). Some of instances of cell phones are the iPhone by Apple Inc, Galaxy arrangement by Samsung, blackberry, HTC and some more. Advanced cells are planned in a most extreme manner where their capacities and highlights would coordinate the necessities of their clients for these situation are understudies. Cell phones work as both portable specialized gadgets and PCs, and permit individuals to utilize them to interface with the web. It’s expected that web competent cell phones will be the most well-known route for individuals to get to the web by 2013? (Ellis 2011) 10 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS According to an industry audit by The Insight Research Corporation (IRC) the Asia-Pacific area has had a compound yearly development pace of 17. 9 percent over the previous decade, floated by China and India. There are more than 800 million mobile phone endorsers today in China alone. (Anusha Sethuraman, May 6, 2011). Additionally, reliance on social connections, the advances are improved to suit people’s want and needs.These consistently improving advances will in general change the way of life and propensities for their clients who might interest for additional upgrades. The previous procedure would be cyclic and would not end except if other new advancements are created and supplant the first advances. Along these lines, when distributing changes, society will likewise change. Worldwide deals are increase as well. Constantly quarter of 2011 cell phone deals to end clients tot aled 325. 6 million units, a 13. 8 percent expansion from a similar period in 2010, as indicated by Garner, Inc. Of these business, 19 percent were represented by shrewd phones.To get up to speed these figures it is extremely crucial to manufacture fulfillment among clients. (Imprint Brownlow, April 2012) it is normal a specific issue would make client to proceed with help along these lines, support in the business. 11 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 1. 2 †Problem articulation Although, the utilization of cell phone is generally acknowledged in Malaysian way of life, there a still UN-fulfill individuals who despite everything have an uncertainty in utilizing a cell phone, and individuals who utilizing one don’t understand this expect in their life.This research accepted to assist with boosting the use of cell phones and friends who assembling improve in times to come. 1. 3 †Motivation of study The reason for this examination is to research the key factors that decide the fulfillment of PDA among understudies in Malaysia. In other word, determinants of understudies will be considered utilizing four variables, Perceived convenience, saw understandability, saw pleasure, and saw usability. Basically the Motivation of the investigation is to comprehend the need of clients which deciding their fulfillment. . 4 †Research goals: (R01) : To recognize the components that drives fulfillment to utilize the Smartphone applications, (R02) : To distinguish whether understandability on advanced cells will impact fulfillment (R03) : To distinguish whether simple of utilizing the PDAs will impact fulfillment (R04) : To distinguish whether delight in utilizing Smart telephones impact fulfillment 12 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 1. 5 †Research question: (RQ1) : Does the handiness of advanced mobile phones will prompt fulfillment? RQ2) : Does understandability on PDAs w ill impact fulfillment? (RQ3) : Does handiness of utilizing PDAs impact fulfillment? (RQ4) : Does pleasure assumes fundamental a job in fulfillment in advanced cells? 1. 6 †Hypothesis: H1a: value has sway on fulfillment H1b: understandability has sway on fulfillment H1c: happiness has sway on